The MTV Video Music Awards need a new category for Best (only) Interactive/Online Video Making Use of HTML 5 and Google Earth. Arcade Fire, you win. For “We Used to Wait,” director Chris Milk has tapped into the unlimited pathos of Google, setting a running man, birds and aerial views against a backdrop of THE NEIGHBORHOOD YOU GREW UP IN. Type in your childhood address and proceed to feel extremely nostalgic and probably a little sad when the whir of Arcade Fire’s yearning vocals punctuate the realization that the tree evergreen your mom planted when you were like ten is now a hundred feet high. This thing is a feat of the emotional powers of technology. It is also both supremely awesome and extremely messed up! Of course you will need to download Google Chrome to watch it, but trust us, it’s worth it. Steel yourself for the onslaught and check it over here. (via Stereogum)[via]
Born Ruffians Music Video of the Day: “What To Say”
First single off the band’s recently released studio album Say It. Created using images recorded off a vintage oscilloscope.
Though other people have reprogrammed oscilloscopes to display images in the past, the “video to scope” process used in this video is the first of its kind. The images you see are made up of a single point of light, moving quickly across a screen in order to draw shapes – that means the entire Born Ruffians video for “What to Say” displays vector images made from only one continuous line.
[dudecraft.]
